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What Happened to the Popularity of Action Cameras?


Here at AKASO, we’re manufacturing action cameras that you can use during your trips. For 7 years, we’ve been enabling our customers to capture the most precious moments on camera in no time without the loss in quality. But, now, people seem to notice the change in the global action camera market trends. Why so?

Market Growth Forecast for 2024

According to Technavio, the world’s leading market insight provider, the global action camera market share is about to decrease at a CAGR of 12% each year from 2020 to 2024. Nevertheless, in 2024, the market of action cameras will be estimated at $3.43 billion.

This report deals with insights for the leading action camera companies like GoPro Inc., Sony Corp., Panasonic Corp., Xiaomi Corp., Eastman Kodak Co., and others. An Amazon action camera is now a pretty hot commodity since everyone wants to purchase it at a low price and have premium quality shots.

What AKASO Has to Say About It?

We release a brand new action camera Brave 7 LE, which is the world’s most popular GoPro alternative. This baby costs a few hundred dollars less than GoPro cameras. Of course, it shoots 4K videos at 30 ft or Full HD at 60 ft. All the details are clearly visible, and the video is ready for uploading right after shooting.

Among other cool features of the camera are hand’s free control, 6-Axis stabilization, Wi-Fi support, a built-in HDMI port, and the ability to connect to your phone (either iOS or Android) via the special AKASO mobile app-AKASO GO. The buddy is always there for you when you want to shoot underwater since it comes with a 131FT/40M waterproof case. 

AKASO EK7000 action camera is the #1 best selling product among the products of the brand, while V50X is the best pick on the website and Amazon. Given the pricing policy of AKASO, our action cameras are sure to survive the mobile photography revolution which is taking the world over.

What Are You Talking About?

Action cameras are now pretty comparable to phone cameras. Huawei P40 Pro already has a 50-megapixel rear camera with ultra-wide and telephoto lenses, combined with a 32-megapixel front camera and the ability to shoot 4K videos at 60 ft.

The latest iPhone line, which is iPhone 11, a Pro version, has 3 lenses in the main camera, 12 megapixels each, and also provides you with the opportunity to make 4K videos at 60 ft. Besides, Google Pixel 4, Samsung Galaxy S20 Ultra, OnePlus 8 Pro, and other smartphones have pretty much the same camera powers.

There are even comparisons between the shots taken by a professional camera and one of the top phones that display minimum differences. The question is: “Why to buy a professional or action camera if you can get the same video/photo quality from your phone, huh?” Exactly.

Action Cameras won’t Be Fully Replaced by Phones, Right?

Yep, you still can’t replace an action camera with a phone. First off, it’s way more lightweight and compact. You can put it in a small pair of jeans pocket or a little bag. It won’t add much weight. 

Secondly, wherever you go climbing, skateboarding, skiing, or diving, you can mount your action camera on your helmet and turn it on. Furthermore, if you have an action camera like AKASO V50 Elite or AKASO Brave 6 Plus, you can control them through a remote control wristband or just by saying “AKASO Video Start” and "AKASO Photograph”.

 Thus, you won’t need to use a hand to hold it, in contrast to bulky Huawei P40 Pro or iPhone 11 Pro Max. You know the drill!

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